Jeroboams will open a 1,298 sq ft unit on the north side of the King’s Road, offering a range of award-winning quality wines, beers, spirits and a selection of produce including cheeses and charcuterie. Opening in June, the new space will be spread across two floors, boasting a strong local presence with and stocking a range inspired by Jeroboams Holland Park’s award-winning food and wine emporium. It will also incorporate an event space on the basement level that will host up to 30 guests for the brand’s signature weekly in-store tastings, a monthly wine club and bespoke events for locals.

Jeroboams currently operates nine shops in Notting Hill, Hampstead, Kensington, Holland Park, Muswell Hill, Knightsbridge and Wimbledon and two in Belgravia. With a strong presence since it began trading more than 30 years ago, Jeroboams has established itself as a key trader within London “villages”, with the King’s Road marking a key milestone for the brand.

Matt Tipping, CEO of Jeroboams, said: ‘We are thrilled to have secured a fantastic location in one of the most sought-after areas of southwest London. our growth aspirations have long included a Jeroboams shop in the heart of Chelsea and where better than on the Kings Road. We are looking forward to bringing our wonderful portfolio of wines, spirits, cheese and specialist produce to this iconic area of London. We already have many existing private clients and trader customers locally, and we can’t wait to showcase the experience, service, and enthusiasm we are known for, to the rest of ‘Chelsea’.