Chelsea Fire Station’s 2020 Christmas Advent Calendar
Sloane Stanley retail vouchers, discounts, and offers were made available to the public through Chelsea Fire Station’s 2020 Christmas Advent Calendar, as incorporated into the site’s vibrant, large-scale Winter Mural. The mural, which was supported and promoted by Pantone Color Institute, was acknowledged with a Gold Award in ‘Colourful Street’ category of the 2020 London Design Awards.
The Magic of Christmas at Chelsea Theatre
Sloane Stanley sustained the magic of Christmas amid strict Covid-19 restrictions in 2020 with a safely adapted version of Santa’s Grotto at the Chelsea Theatre. Children in the area, including those from more vulnerable parts of the community, were treated with gifts from Santa which were delivered by a long pizza over paddle through one of the theatre windows.
Investment is local public realm and enlivenment
An ongoing focus for Sloane Stanley’s investment is local public realm and enlivenment to enhance the atmosphere of Chelsea. This is undertaken year round, and includes seasonal activations such as the iconic and eye-catching Christmas trees along the King’s Road.