For anyone curious about opening their debut Pop Up shop, you’ve arrived at the right place. Perhaps you’re an online business looking to take your first step into the world of bricks and mortar? Or you’ve got new product launches to showcase in front of potential customers? A Pop Up is the best way to test out a concept, gauge customer feedback, and of course, rack up sales. 

The Sloane Stanley Estate has welcomed a number of Pop Ups over the years, giving small, independent businesses the opportunity to showcase themselves to Chelsea residents and visitors. This Spring / Summer, the Estate will play host to a lineup of Pop Ups ranging from timeless women’s wear, luxe home accessories and a cult jewellery brand.

 

WHY THE SLOANE STANLEY ESTATE?

The Sloane Stanley Estate team are here to support your business growth and marketing strategy. By launching a physical space, residents and visitors of the Estate will have the opportunity to experience and connect with your brand in person and engage with your services and products.

A number of brands return to the Estate; including Minka Dink, Kaya Nuka and Everett London. This Spring we’ve already hosted a number of businesses, including luxury home accessories brand Addison Ross and garden furniture supplier Harrod Horticultural.

We’ve built strong relationships with business owners and we’re proud to welcome them back, time and time again on the Estate. In fact, 90% of businesses who Pop Up, pop back again.

 

WHY HOST A POP UP SHOP?

  • Directly connect with your existing customers
  • Find new customers
  • Showcase current products and services
  • Launch new products
  • Special product launches
  • Hold one-off events and shows
  • Take advantage of seasonal products
  • Raise your profile
  • Bring your brand to life
  • Create content for your brand
  • Create PR for your brand
  • Test a shop unit
  • Trial Chelsea as a shop location

 

WHICH BRANDS AND BUSINESSES WILL BE POPPING UP IN 2025?

Bijoux De Mimi 322 Kings Road (May)

Returning next month, Bijoux De Mimi will be back on the Estate with its ‘Maytime Slay’ Pop Up! Founder Amelia will introduce her first collection of rings – much to the demand of her fans. The first three days will be ticketed with complimentary goodie bags worth £125. On the closing weekend, a pooch coffee morning will welcome four legged friends.

Wiggy Kit 340 King’s Rd (May – June)

Pick up some summer essentials over at Wiggy Kit’s Chelsea pop-up, showcasing their full SS25 collection – as well as its recently launched ‘Postcards from Panarea’ collection. Think beach cover-ups, summer dresses, set and even some seasonal wedding guest dresses.

Pink City Prints 324-326 King’s Rd (May – Sept)

Hosting an array of guest brands including Laura von Behr, Carousel Jewels and Domenica Marland, the Pink City Prints pop up will showcase beautiful Womenswear from independent designers.

Kaya Nuka 322 Kings Road (June)

Pop in and make the most of the sunshine with a little summer shopping to get you holiday ready. Expect to browse beautiful new arrivals from Kaya Nuka, as well as embroidered clutches, floaty kaftans, summer dresses, accessories and so much more. Everett London menswear will also be available, featuring high quality cotton & linen shirts.

 

HOW TO RENT A SPACE

Is your brand searching for a Pop Up shop to rent in London? Download our brochure to find out more or contact our Commercial Leasing Manager Poppy Matson: poppy.matson@sloanestanley.com