Sloane Stanley tenants and all Chelsea retailers, hotels and restaurants are invited to decorate their premises with floral art installations to extend the Chelsea Flower Show out into the local neighbourhood. Participating businesses are judged by a panel including Royal Horticultural Society judges. There is no fee to enter. Chelsea in Bloom creates a spectacular draw to the area (with footfall jumping over 30%), and brings local, national and international visitors and press to explore the neighbourhood.

London’s largest free flower festival runs from May 23rd to 28th.  This year’s theme is British Icons, inspired by the characters, symbols and emblems from across the United Kingdom that make us Great Britain and which bring us together in celebration for the Queen’s Platinum Jubilee taking place the following week.

If you’d like to participate, please send an email to requesting a copy of the entry form and guidelines. You can see a short film from last year’s event here. For further information, please keep an eye on