The Cherry Moon showcases emerging international fashion designers to UK audiences.

The King’s Road will be the next step for them, bringing their online platform into a bricks and mortar space for the first time. The brand will create a chic-minimal décor with an in-store bar area, which they will also use as an event space.

Hannah Grievson, Property Director at Sloane Stanley, commented: “The Cherry Moon is exactly the type of emerging retailer and trend leading store we like to see in our part of King’s Road, Chelsea. The Cherry Moon’s assortment of new international brands will complement the nearby fashion offer and will follow in the success of fellow e-tailers who have made their bricks and mortar debut on the King’s Road.”

Jevz Nair, co-founder and head of technology at The Cherry Moon, added:“Being an online-first business, we felt perfectly placed to swim against the narrative, launching a high street presence once we knew that there was an appetite for a blended online and physical approach to retailing. We have ambitions to develop our bricks and mortar portfolio in the UK and internationally, and we’re greatly pleased to be marking this with an initial store in Chelsea.”

The Cherry Moon joins the estate alongside two recent fashion pop-ups on the King’s Road. Unconventional Eastern heritage brand, Vilshenko Maslenitsa, is running a pop-up at 331 King’s Road from March 25 to April 7. Also, Introvert, an affordable luxury fashion brand with an 100% sustainable concept is holding a pop-up from March 18 to March 31 at 341 King’s Road.