In this article, we have highlighted some of the most popular upcoming trends we expect to see in 2024!
Locally sourced artisan goods are a huge ongoing trend we expect to see more of in the new year as local becomes the new mainstream. Artisan crafts have taken all generations by storm, offering something for everyone and their loved ones. In 2024, we expect to see small businesses branch out of the traditional Etsy storefront and make themselves known in the retail world through pop up stores across the UK.
Celebrities have become more accessible in recent years, from following relatable social media trends to hosting more in-person events. For those in the beauty, fashion and health industries, pop up shops are incredibly popular and are the perfect way for stars to interact with their fans on a personal level.
As an already successful beauty brand sold around the world and exclusively in Harrods, Selfridges and Harvey Nichols, Huda Beauty is known for its unique and showstopping makeup palettes that are well-loved by beauty addicts everywhere. With her love for London, Huda Kattan selected Covent Garden as the very first pop up location for the ‘Mercury Retrograde’ eye shadow palette release.
The especially-built pop up adorned brilliant sci-fi-esque lighting, with shimmery fixtures and a huge emphasis on cosmic wonders beyond our world. Visitors had the opportunity to sit on the same throne Huda used in her launch campaign, with plenty of photo ops to share across socials!
Branded vending machines are the latest trend to hit the pop up market, offering long-term sales opportunities in the future with limited need for upkeep. Vending machines are perfect for a quick snack, but in 2024, they are set to take the retail world by storm. From Kylie Cosmetics to Chanel, many pop ups in the UK are now supplying immersive vending machines where products have become more easily accessible.
Yves Saint Laurent’s branded vending machine made headlines for introducing a new wave of customisation. Named the ‘Lipstick Engraving ATM 2.0’, YSL offered customers the opportunity to purchase lipsticks with their names engraved on their chosen product in real-time.
Jacquemus added a touch of fun to their pop up store, being the first brand to take over Selfridges Mews, complete with a 24-hour vending machine featuring its bestselling handbags. The pop up concept came from Jacquemus himself, as he watched a fizzy tablet whirl around a glass of water on his bathroom sink. The inspiration led to a blue-hued bathroom theme, with all things relating to water and imagery.
Chanel is known for their style and glamour, and opening a pop-up beauty-themed retro diner to celebrate the launch of its Chance Eau Fraîche Eau de Parfum was the perfect opportunity to showcase the brand’s high-end creativity.
Offering delicious treats and an opportunity to pose next to a lifesize version of the perfume, the Lucky Chance diner was open from the 8th-10th of September and allowed visitors to explore all the interpretations of the ‘surprising’ floral scent, as well as be the first to purchase it!
From shades of pale mint to baby pink, the Chanel branded metal diner truly brought the scent of the new perfume to life, providing a wondrous personalised scent discovery for passers-by and even taking advantage of interactive lawn games and a Chanel vending machine.
Shopping has changed dramatically in recent years, with online marketplace apps such as Vinted and Depop becoming a regular outlet to shop for great clothes at the best prices. However, despite the benefits, nothing can ever beat trying things on for size. The secondhand fashion marketplace app announced its opening of a series of physical pop up stores around the UK, allowing shoppers to find their favourite online sellers in person.