Why businesses should take the opportunity – retail shopping is on the rise again
After years of declining foot traffic in brick-and-mortar stores, retail shopping is on the rise again. And this is not just a coincidence. The pandemic has made people more aware of the importance of supporting local businesses and has increased the desire for human interaction. So, now is the perfect time for businesses to take advantage of the pop up shop trend.
By offering customers a unique and personalised shopping experience, businesses can differentiate themselves from online retailers and build a loyal customer base. Pop up shops can also serve as a way for businesses to test new products and concepts before committing to a long-term lease. By taking advantage of the pop up shop trend, businesses can create a sense of excitement and exclusivity around their brand, leading to increased sales and brand awareness.
Take a look at this latest show stopping pop up from Jacquemus, this huge life-sized bag landed in the Dubai Mall for the SS23 collection, and visitors are able to view the actual bags within the figurine. You can’t get this level of excitement online!