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SILVERA’S UK FLAGSHIP SHOWROOM DEBUTS AT THE KING’S ROAD

September 29, 2016

French furniture and interior design specialists, Silvera, will be launching their debut UK flagship at 241-245 King’s Road. Due to open this winter under Brigitte and Paul Silvera’s leadership, the 5,244 sq ft contemporary design showroom will display furniture, lighting, rugs and designer home accessories including cushions, throws, vases, jewellery, books and limited edition pieces. The design of the London store will be carried out by renowned architectural firm Jouin Manku, with Mickaël Gouret leading on the project.

Since its founding in 1990 by Paul and Fabienne Silvera, the brand has grown into a global concept, boasting eleven showrooms in Paris and an online store, SILVERA-eshop. A global leader in the field of design, it is best known for its high-end, contemporary design furniture collections spanning the home and office, as well as it’s team of specialist design consultants.

Hannah Grievson, Commercial Property Manager at Sloane Stanley says: “With an international appeal and client base Silvera will be a destination for many design conscious shoppers in the capital. We are thrilled to be welcoming them to the King’s Road; the new showroom will complement the current retail lineup where they will be in close proximity to a host of formidable interior design and lifestyle brands.”

Paul Silvera, owner of Silvera adds: “Of the various locations we viewed, the King’s Road was by far the best match for Silvera. I am delighted to be moving into such a stylish, affluent and international neighbourhood. We chose London as the location for our first flagship showroom outside of France due to its vibrant, cosmopolitan energy and thanks to the support of our partner, London based investment firm Aérium. I am confident that our showroom will be a perfect match for the catchment here and help to grow our expanding global client base.”

The news follows a very successful year for the Sloane Stanley Estate, having been chosen as the exclusive location to launch the Royal Selangor Star Wars Collection, and with a series of brands recently joining the retail line up including: Ella Jade Interiors, Jane Taylor, Danish womenswear brand Noa Noa, leading lifestyle brand Woven and French boulangerie Orée.

The French furniture and interior design specialists boast eleven showrooms in Paris, a 6,000 m2 warehouse in Vitry-sur-Seine and an online store, SILVERA-eshop. Best known for its furniture design and layout of offices, commercial spaces and housing in France and abroad, Silvera is a world leader in the field of design, and stocks over 500 French and international designers. www.silveraltd.co.uk  www.silvera.fr.

For further information, please contact Nick Thornton or Amanda McNally at Aver via nickthornton@aver.uk.com or amandamcnally@aver.uk.com.

FULHAM ROAD WELCOMES UK DEBUT FOR THE FOOD YARD

The Food Yard will be debuting their healthy new dining concept, launching on the Fulham Road in late October. Located at 279 Fulham Road, the new 1,327 sq ft restaurant will serve a variety of dishes focusing on healthy salads and seasonal ingredients. Fresh juices and smoothies will be available, as well as a signature hemp seed smoothie, plus seasonal offerings including avocado and papaya salad, pumpkin and sweet potato salad and green poppy seed salad.

Their new deli-style concept restaurant will cater for 20 covers, serving hot and cold dishes for breakfast and lunchtime. In contrast to the majority of other food operators in the area, customers will be invited to order from the fresh deli-style counter, allowing them to create their own combinations of delicious homemade meals and salads. The interior design will be carried out by C.P.A design.

Hannah Grievson, Commercial Property Manager at Sloane Stanley says: “The Food Yard’s debut arrival will be a great addition to Fulham Road’s exceptional retail and dining offer. Their unique concept and innovative menu will delight Fulham Road shoppers and tap into the increasing demand from health-conscious consumers, and of course residents in the area. We are thrilled the brand selected this location to launch their debut concept.”

Nassib Hamdane, Founder of The Food Yard adds: “I am delighted to be opening my first UK restaurant on Fulham Road, one of London’s most iconic destinations. We have spent many months refining our menu which incorporates seasonal produce, which we feel will have a strong appeal in the area. It was important to us we secured a stand-out location for our debut – We could not have done better than Fulham Road.”

This news follows the September launch of the new-look Bluebird restaurant and bar on the King’s Road. Earlier in the year, French boulangerie Orée, also made its debut on Fulham Road.

For further information, please contact Nick Thornton or Amanda McNally at Aver via nickthornton@aver.uk.com or amandamcnally@aver.uk.com

Royal Selangor strikes back with exclusive Star Wars collection

June 24, 2016

Royal Selangor, the world renowned pewter manufacturer, hosted a preview event to celebrate the launch of their exclusive Star Wars Collection at their UK flagship store on the King’s Road, which took place on Saturday 9th and Sunday 10th July.

Located at 261 King’s Road, the event was the first global glimpse of the complete Star Wars collectibles range and exclusive unveiling of a new limited edition piece – due to launch in the UK next month. Produced in partnership with The Walt Disney Company Southeast Asia, the Star Wars themed collection includes pewter merchandise such as cufflinks, Millennium Falcon and Snowspeeder flashdrives, including Darth Vader and C-3PO mugs, Stormtrooper and Boba Fett tumblers, Limited Edition figurines including Darth Vader, Kylo Ren and Captain Phasma, and a Death Star trinket box.

The Royal Selangor store is the location for their only life size movie replica of the Han Solo Carbonite in Europe, whilst visitors enjoyed exclusive in-store promotions and competitions over the launch weekend.

Commenting on the launch Event, Hannah Grievson, Commercial Property Manager at Sloane Stanley, said “I am delighted for Royal Selangor to have hosted this exciting Star Wars preview event celebrating a worldwide popular culture and film phenomenon, with a world-class pewter brand. The exclusive event further marks The King’s Road as destination of choice for unique retail experiences, international brands, and the ideal place for shoppers in search for something special.”

David Mill, General Manager of Royal Selangor UK, also added: “The King’s Road is an affluent and thriving destination with a distinctive feel. The area’s unique character and popularity with consumers provide the perfect backdrop for us to unveil our limited-edition Star Wars collection and launch our latest new addition to the range at the flagship store.”

The event follows a very successful 12 months for the Sloane Stanley Estate, with a series of leading brands recently launching on the King’s Road and Fulham Road, including debut stores for couture milliner, Jane Taylor, Danish womenswear brand Noa Noa and leading lifestyle brand, Woven. Orée, the French boulangerie, and Annalena Couture, the women’s fashion boutique, are the latest brands to join the retail line up.

Royal Selangor is famous for its exclusive collaborations with international designers including Denmark’s Erik Magnussen, Freeman Lau from Hong Kong, and champagne houses Veuve Clicquot Ponsardin, Dom Perignon and Krug. The manufacturer has also created trophies for numerous Formula One races, the Shanghai ATP 1000 Masters, as well as the Sime Darby LPGA Malaysia Golf Tournament.

Sloane Stanley welcomes Memsahib Collections to The Fulham Road

May 12, 2016

Memsahib Collections, the London-based fashion label that designs and sources hand-embroidered silk ladies wear, specifically crafted in India, has launched a multi-brand pop-up shop for the duration of May. Located at 273 Fulham Road, the 601 sq ft pop-up store, named Joie de Vivre, is open for an exclusive period until May 28. It is the latest fashion retailer to take up prime retail space on the Fulham Road, an affluent and stylish area just moments from the King’s Road, Chelsea.

Founded in 2003 by mother and daughter duo Gita and Malika Bagai, Memsahib Collections creates quality, handcrafted and fashionable ladieswear. The store will stock Memsahib’s collection of luxuriously embroidered and quilted silk jackets, fur and lace trim shawls and kaftans. It will also feature jewellery, shoes and childrenswear from various other brands including Jilly Isaac Jewellery, Me Encanta Jewellery and Bellalou.

Commenting on the arrival of Memsahib Collections, Hannah Grievson, Commercial Property Manager at Sloane Stanley, said: ‘Memsahib Collections is ‘London’s best kept secret’, as described in British Vogue, and we are delighted they have chosen Fulham Road to exhibit their designs. Their emphasis on quality and sophistication is a perfect match for the stylish and discerning clientele that the Fulham Road attracts. I am confident that Memsahib will complement our existing retailers and host of other international brands in our portfolio, further cementing the Fulham Road and King’s Road as the destination of choice for unique brands and customers in search of something special in the capital.’

Co-founders of Memsahib Collections, Malika and Gita Bagai, also added: ‘Fulham Road is a prime shopping destination that attracts a diverse and international consumer base. Our label’s reputation for quality handcrafted pieces has attracted interest from distinguished clients including British and European royals, and we are extremely pleased to have secured such a highly sought after location to help build on our success. Our multi-brand pop-up allows the individually selected brands to complement our own collection, and further adds to the impressive variety of brands on the Fulham Road.’

Memsahib Collections is the latest in a series of fashion brands to launch on the Estate, with the news following the opening announcement for Summer Box, the summerwear company, which returned to 340 King’s Road in April, following its huge success last year.

Visit memsahib-collections.com to find out more.

Orée Boulangerie and Kitchen opens on the Fulham Road

Orée has opened its first UK café at 275-277 Fulham Road.  The new 2,949 sq ft premium French artisan patisserie and boulangerie, which is spread over two floors, marks the first step in a rollout across London. Founded by Laurent d’Orey, Orée is famous for its artisan recipes, including 12 different varieties of bread such as Rye, Sourdough, Buckwheat, Nordic and Japanese, as well as a seasonal ‘bread of the month’.

Orée will offer freshly baked viennoiserie, artisan bread and fine patisserie, alongside a selection of breakfast dishes, salads, coffees and a wide variety of teas, to eat-in, or takeaway. As well as the brand’s full range of breads and pastries, the French style kitchen will also cater for those looking for healthier alternatives with a unique range of gluten-free breads. All bread will be freshly baked on-site with a working bakery being part of the ground floor design that customers can see in action.

The new bakery café includes a 38-cover internal seating area. Designed by specialist agency, Shed, Orée’s interiors are largely reflective of the tradition that France is renowned for, with white marble-top tables and surfaces, pale blue and gold branding hand-painted by Lucien Helle, France’s last practicing traditional ornamental glass artist. Meanwhile, exposed white-washed brickwork and large glass display counters gives Orée a light and airy feel.

Commenting on opening of the new bakery, Hannah Grievson, Commercial Property Manager at Sloane Stanley said: ‘Orée is a great new addition to the Fulham Road and typical of the growing number of exciting brands that are actively seeking space on the Estate. The Fulham Road attracts a vibrant community and strong retail footfall, and Oree’s choice to introduce a new concept store on the Fulham Road that will be launched across London is a very strong endorsement of the area as a leading international destination.’

Laurent d’Orey, the founder of Orée Boulangeries added: ‘The Sloane Stanley Estate is a well-managed Estate that is complemented by an impressive variety of international and lifestyle brands. Combined with the availability of a perfect unit, it was the obvious choice for the start of our expansion.’

The opening of Orée on the Fulham Road follows a very successful 12 months for the Sloane Stanley Estate, with a series of leading brands launching on the King’s Road and Fulham Road, including debut stores for couture milliner, Jane Taylor, Danish womenswear brand, Noa Noa and leading lifestyle brand, Woven.  AnnaLena, the Italian couture brand, is the latest brand to join the retail line up on the Fulham Road.

Find out more.

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